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Santa Susanna is modernizing its brand to reflect its commitment to sustainability and innovation

24 de May de 2024

The new corporate identity of the municipality is presented in society, which defines the tourist destination as “The oasis of the Mediterranean” and the town as the place “Where we want to live”

Santa Susanna Town Council has presented the new town and tourist destination brand that was created with the intention of becoming the symbol where the residents and the economic, social and sports sectors of the municipality feel fully identified with it. “It’s a brand that we want to identify us and for everyone to identify with what our town is,” said Mayor Joan Campolier, at the public event held in the Civic Center auditorium.

The brand is born to last over time. The new brand replaces the traditional coat of arms of the City Council (which is reserved for institutional corporate communications, basically, of the mayor’s office) and the tourism one, which was already around twenty years old.

It is a much more modern, dynamic, fresh, suggestive, colorful, attractive and lively identity – which “presents us in society as we are”, according to Campolier – and which captures the municipality’s commitment to sustainability and innovation . The mark has a double application: face in and face out. Facing inwards, towards the Susannenques and Susannencs, the new brand plays with the attribute “Where we want to live” to emphasize that living in Santa Susanna is not the product of chance but of a decision made consciously. And from the outside, basically towards tourism and visitors, it becomes visible that the attractions of Santa Susanna turn it into an island of well-being and nature; this is why the idea that it is “The oasis of the Mediterranean” is consolidated.

The presentation of the brand took place in two sessions that brought together more than 300 people, including residents, municipal workers, representatives of the tourism sector and institutional leaders of the region.

The future is written here

A brand is an identity. Beyond the logo that is used, what must be incorporated are the attributes that represent it and the philosophy that permeates it. For this reason, the councilor for Sustainability, Innovation, Tourism and Communication, Sílvia Vives, focused her intervention on the statement: “The future is written here”. He was referring to two events separated by almost 50 years but which represent the DNA of Santa Susanna’s commitment to the environment and sustainability. The first fact was put in Campolier’s mouth, “The mayor has always explained to me – said Vives – that 50 or 60 years ago, those who were in charge of the town were clear that Santa Susanna would not be sold to the highest bidder; that they would not turn the agricultural space into a cement field with skyscrapers and that our identity was about preserving our fields, our beaches and our mountain from speculation. And so they did.” Half a century later, the continuity of that action, says Vives, is the current municipal policy that contemplates an ambitious Sustainability Plan capable of making tourism activity, leisure and sport compatible with “scrupulous” respect for the environment environment Vives was clear: “Respecting the environment does not mean doing nothing. Puritan immobility neither creates a future, nor creates wealth, nor gives opportunities to our people. Technology allows us to do what we have to do and want to do, without damaging the ecosystem”, says the councillor.

There is no turning back

Mayor Campolier went even further. “Our commitment to sustainability and innovation is irreversible,” he said. In fact, the municipality has become the first sun and beach destination in Spain to certify its carbon footprint; it has an ambitious renaturation plan for its waterfront financed with Next Generation funds and is increasingly the scene of family, sports and conference tourism that “is clean and healthy tourism”, according to the mayor. The Santa Susanna model of economic, urban and social development has not gone unnoticed by Israel. For almost two years affiliated with its main union, Histadrut, they have headed to the municipality to study it “as a model of success”.

A careful work

The new brand identifies the work and philosophy of what is being done in Sant Susanna with sustainability and innovation. Those in charge of explaining how it has been worked, how it will be applied and the importance of this update in the new context were Rafael Moreno, DTI manager of the City Council; Mercè López, municipal Tourism technician and Maria Àngels Serra, director of Chias Marketing Systems SL.

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