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Santa Susanna resumes promotion on the German market at the ITB Fair in Berlin

The ITB fair in Berlin is considered one of the most important tourism fairs at an international level, held from March 7 to 9, in the German capital.

It is a fair aimed at agents and professionals in the tourism sector that is resuming after a four-year shutdown due to the pandemic.

To strengthen the position of the Costa Barcelona Maresme destination, the tourism department of the Mercè López City Council, together with the Malgrat de Mar tourism department, were present, as well as representatives of the private tourism sector in Catalonia; hotel, transport and agency companies, among others.

Meetings have been held with the various representatives of the German market, from the Director of the CPT of the Catalan Tourism Agency, Mrs. Montserrat Sierra, to the “Tourist Office” of the German market of Turspain and various TTOOs and travel agencies, with the aim of updating and resuming the promotion of the various events and the tourist offer of the destination. Santa Susanna has spread the word about the Bike Show that will take place next May in Santa Susanna and the meeting and event tourism product (MICE) that is currently being worked on.

The German market is precisely the second most interested in traveling to Catalonia, according to data from the origin of flight searches published in the Novetats Intel·litur report. Key indicators of tourism activity for the month of March from the Department of Business and Labor of the Generalitat. The report also shows the recovery and trends of the German outbound market and that Spain is the first destination chosen by Germans when traveling abroad.

Within the program of the Spanish Tourist Office in Berlin, the results of the Turium survey, carried out by Grupo Vocento, “Perspectives and trends of the German traveler 2023”, were presented, where it was announced that customers of today’s luxury segment are looking for unique experiences, who are willing to pay 5% more for a sustainable product and who book more for agencies to look for tour packages that meet these requirements. In addition, it has also been detailed that they value the tradition, culture and especially the gastronomy of the State.

It should be noted that for Santa Susanna the German market in the last 2022, according to narrow data from the Tourist Data System (TDS) through the Technology Center of Catalonia Eurecat, has represented the market with the most overnight stays during the year after the French.